The most underestimated skill in business and in life?

Stamina.

Not the kind you need to run a marathon — though that helps.

The kind that keeps you building when results are still out of sight.

The kind that separates people who start from those who finish.

Everyone talks about strategy. Few talk about consistency.

Discipline isn’t glamorous. It doesn’t trend. It rarely feels rewarding in the moment.

But it is the most bankable asset you have as a founder — especially if you’re building a business while raising children.

It’s easy to be excited on day one.

But growth doesn’t respond to emotion. It responds to repetition.

The founder who keeps promises no one else can see — the early morning writing sessions, the late-night planning, the hard conversations that never make it to Instagram — is the one who ends up with more than just ideas.

Discipline isn’t perfection. It’s direction.

It’s showing up for the 10th time even when the first nine fell flat.

You don’t need to be brilliant every day.

You need to be there.

It’s not fast. It’s not loud.

But it works.